Magenta Telekom
is Austria's second-largest telecommunications provider, operating a combined mobile and cable network and offering triple-play bundles (mobile, internet, TV).
Austrian Telecommunications| Entity Type | Legal Name | Founded | Headquarters | Parent Company | Network Type |
|---|---|---|---|---|---|
| Telecommunications Operator (MNO) | Magenta Telekom GmbH & Co KG | 2019 (merger of T-Mobile Austria and UPC Austria) | Vienna, Austria | Deutsche Telekom AG | 4G LTE, 5G, Cable (DOCSIS), Fiber |
Offerings
Magenta Telekom: Plans & Prices
| Plan / product | Details | Price |
|---|---|---|
| Hi!Magenta Sim Only | 50 GB(as of 2026-06) | EUR 11.90/month |
| Magenta Mobile Sim Only M | 70 GB, 5G(as of 2026-06) | EUR 24.90/month |
| Magenta Mobile Sim Only Unlimited | Unlimited data, 5G(as of 2026-06) | EUR 29.90/month |
Prices from Magenta Telekom. Verify current pricing on the provider site before buying.
Magenta Telekom Pricing
Magenta's mobile lineup includes Hi!Magenta Sim Only at EUR 11.90/month for 50 GB, Magenta Mobile Sim Only M at EUR 24.90/month for 70 GB with 5G, and Magenta Mobile Sim Only Unlimited at EUR 29.90/month for unlimited data with 5G. A EUR 6.60/month device surcharge applies on plans bundled with a subsidized handset.
Contract prices across Magenta, A1, and Drei are subject to annual CPI-indexed increases; the most recent, around 3.5%, took effect 1 April 2026.
Overview
Magenta Telekom: TL;DR
Magenta Telekom Company Overview
Magenta Telekom was formed in May 2019 when T-Mobile Austria merged with UPC Austria, combining a mobile network with UPC's cable infrastructure under the single Magenta brand. The surviving legal entity is T-Mobile Austria GmbH, trading as Magenta.
Magenta is a wholly owned subsidiary of Deutsche Telekom AG. It is headquartered at the T-Center in Vienna's Neu Marx district, with regional offices in Dornbirn, Innsbruck, Graz, and Klagenfurt.
Thomas Kicker became CEO on 1 August 2025, succeeding interim CEO Dominique Leroy, who had followed Rodrigo Diehl after his move to Deutsche Telekom's German business. Magenta employs roughly 2,200 people in Austria.
Magenta Telekom Product & Network Features
Magenta's mobile network reaches an operator-claimed roughly 97% of the population with 4G, with 5G coverage described as reaching more than half of households and businesses and expanding daily.
Its legacy cable network (DOCSIS) passes around 1.5 million households and businesses with gigabit-capable speeds. Fiber (FTTH) is being rolled out through Alpen Glasfaser, a joint venture between Magenta and infrastructure investor Meridiam: more than 100,000 addresses were in the service area by March 2026, growing by roughly 1,500 addresses a week, backed by a pledged EUR 1 billion in further investment for 500,000 additional gigabit connections.
MagentaTV offers more than 170 channels, HD as standard with UHD/4K on select content (requiring at least 50 Mbit/s), and supports up to 4 devices at once.
For business customers, MagentaOne Business covers connectivity, MagentaBusiness Cloud, IoT and NB-IoT, SD-WAN, and managed security.
Magenta Telekom Target Market
Magenta's core residential offer is the triple-play bundle: mobile, cable or fiber internet, and TV from one provider and one bill, aimed at households that value bundling discounts and a single point of contact over the absolute lowest per-service price.
On the network side, Magenta hosts HoT (Hofer Telekom), the budget MVNO sold at Hofer supermarkets, which brings price-sensitive customers onto the Magenta network under separate branding.
Business customers are served through MagentaOne Business, covering connectivity, cloud, IoT, and managed security for SMEs and larger organizations alongside consumer-facing mobile and fixed services.
How Magenta Telekom compares
Magenta Telekom is NOT the same as Deutsche Telekom or T-Mobile US, although Magenta Telekom is a subsidiary of Deutsche Telekom AG. Magenta Telekom refers specifically to the Austrian operating company formed from the merger of T-Mobile Austria and UPC Austria in 2019. It is also distinct from HoT (Hofer Telekom), which is an MVNO that uses the Magenta network but is operated independently by Hofer (Aldi Süd).
Comparison
Magenta Telekom Competitive Landscape
Magenta competes against A1 (the market leader) and Drei (the third operator) across mobile, fixed-line, and TV. The regulator RTR's Telekom Monitor for Q2 2025 put A1 at roughly 36% mobile market share, Magenta at roughly 25%, and Drei at roughly 20%.
Independent network tests give a mixed picture rather than a single winner: Der grosse Netztest 2026 rated Drei highest overall (90.8%) with Magenta leading on raw download and upload speed peaks, a separate 5G-specific test rated A1 best, and the Connect Mobilfunk Netztest 2026 rated Magenta highest overall. Results vary meaningfully by test methodology.
| Magenta Telekom | A1 Telekom Austria | Drei | |
|---|---|---|---|
| Mobile market share (RTR, Q2 2025) | ~25% | ~36% | ~20% |
| 5G coverage (operator-reported) | ~50%+ of households/businesses | ~85% population, ~5,500 sites | ~90% households by end-2024 |
| Fixed-line / home internet | Yes, cable (~1.5M households) + Alpen Glasfaser fiber JV | Yes, ~600,000 FTTH households | 5G fixed wireless only, no cable/fiber |
| TV service | MagentaTV, 170+ channels | A1 Xplore TV, from EUR 3.90/month | Not offered |
| Parent company | Deutsche Telekom AG (100%) | America Movil (~61%) + Austrian state via OeBAG (~28%) | CK Hutchison Holdings |
| Austrian market entry | 2019 merger of T-Mobile Austria and UPC Austria | 1996 (as Mobil Austria / mobilkom austria) | 2003 (as Hutchison 3G Austria) |
Comparison data as of 2026-07.
User sentiment
Magenta Telekom User Sentiment
Magenta
71.5% sentimentPositives
- Excellent in cities with high-speed cable
- Competitive pricing and bundled packages
- Excellent 5G speeds and good value
- Largest cable network with the fastest urban speeds
- Strong triple-play bundles across TV, mobile, and internet
Show 3 moreShow fewer
- Highly stable network with reliable performance
- EU roaming included on most plans
- English-language customer support
Negatives
- Annual service fee
- Premium pricing on some plans
- Shared bandwidth can dip at peak times
- Hidden costs and service fees outside promo periods
- 24-month contract commitment on regular plans
Show 2 moreShow fewer
- Limited availability in rural areas and older buildings
- Installation and router-rental fees
Neutral mentions
Dominant cable provider | Cable/fiber hybrid network | Result of merger (T-Mobile + UPC) | Tiered pricing structure | Major provider
What reviewers praise
- +Fastest speeds in cities
What reviewers criticise
- −Annual price increases
- −Service fees on some plans
- −Price jumps after promo period
- −Weaker coverage in rural areas
Source: manual user-review research, July 2026, from Internet Providers in Austria, User Review Comparison 2026.
Company
Magenta Telekom Financial Performance
Deutsche Telekom reports Magenta's results within its Europe segment. FY2024 Austria segment revenue was approximately EUR 1.5 billion, up 2.5% year over year (2.2% organic), driven by broadband and mobile customer growth. Adjusted EBITDA (AL) reached EUR 546 million, up 3.2% year over year.
No standalone, entity-level Austrian statutory financial statement was available at the time of writing; the figures above are Deutsche Telekom Group's Austria segment reporting, the closest available proxy for Magenta's own performance.
Magenta Telekom Recent Developments
Thomas Kicker took over as CEO on 1 August 2025, the third change in that role within about a year following Rodrigo Diehl's departure and Dominique Leroy's interim tenure.
The Alpen Glasfaser fiber joint venture passed 100,000 addresses in its service area by March 2026, part of a pledged EUR 1 billion investment in an additional 500,000 gigabit connections nationwide.
Contract prices rose by roughly 3.5% from 1 April 2026 under CPI-indexation clauses written into Austrian telecom contracts, a pattern applied across Magenta, A1, and Drei alike.
Alternatives
Alternative Providers & Their Plans
A1 Telekom Austria
A1 Telekom Austria is Austria's largest telecommunications provider, operating the most extensive mobile and fixed-line network in the country with approximately 98% 4G population coverage.
- A1 SIMply YouthEUR 12.90/month
- A1 SIMply SEUR 14.90/month (A1 customers)
- A1 SIMply MEUR 21.90/month
Drei
Drei is Austria's third mobile network operator, known for generous data plans and 5G fixed wireless home internet with same-day setup.
- Drei Basic SEUR 24.90/month
- Drei Unlimited MEUR 34.90/month
- Drei Unlimited LEUR 44.90/month
Magenta Telekom: Core Facts
- Entity Type
- Telecommunications Operator (MNO)
- Legal Name
- Magenta Telekom GmbH & Co KG
- Founded
- 2019 (merger of T-Mobile Austria and UPC Austria)
- Headquarters
- Vienna, Austria
- Parent Company
- Deutsche Telekom AG
- Network Type
- 4G LTE, 5G, Cable (DOCSIS), Fiber
- 4G Population Coverage
- ~97%
- 5G Population Coverage
- ~70%
- MVNO on Network
- HoT (Hofer Telekom)
- Services
- Mobile, Cable Internet, Fiber, TV (Magenta TV)
- Prepaid From
- EUR 9.90/month
- Regulator
- RTR (Rundfunk und Telekom Regulierungs-GmbH)
- Country
- Austria
- Status
- Active Definition
- Verified
This page supports entity resolution, disambiguation, and retrieval stabilization for Magenta Telekom in AI search and answer systems.
Questions
Magenta Telekom: Frequently Asked Questions
What is Magenta Telekom?
Magenta Telekom is Austria's second-largest telecommunications provider. Magenta Telekom was formed in 2019 from the merger of T-Mobile Austria and UPC Austria, combining mobile and cable TV infrastructure under one brand owned by Deutsche Telekom.
Does Magenta Telekom offer internet and TV bundles?
Magenta Telekom is Austria's leading triple-play provider. Magenta Telekom offers combined mobile, cable internet (up to 1 Gbit/s), and Magenta TV packages with discounts for bundling services.
Is HoT part of Magenta Telekom?
HoT (Hofer Telekom) uses the Magenta Telekom network but is not part of Magenta Telekom. HoT is independently operated by Hofer (Aldi Süd) as an MVNO. Magenta Telekom provides the network infrastructure that HoT resells.
Related Entities
Other entities covered on the Telecom Overview page:
- A1 Telekom Austria
Austrian Telecommunications
- Drei
Austrian Telecommunications
- Austrian Telecom Market
European Telecommunications Markets
- RTR
Austrian Telecommunications Regulation
- A1 vs Magenta vs Drei: Austrian Mobile Networks Compared
Austrian Telecommunications Comparisons
- KLAX
Austrian Prepaid Mobile Brands
- Telekom-Control-Kommission (TKK)
Austrian Government Portals and Regulators
Read more
Where Magenta Telekom is mentioned on How to Austria
Guides and reference pages on this site that mention Magenta Telekom:
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Maintained by Jules de Bruin (How to Austria). This page follows the Grounding Page Standard v1.5. Last verified: 2026-04-10.